The 2014 gathering of the Ohio Produce Growers and Marketers Association got underway with a strong reminder about the importance of keeping up with an ever-changing consumer.

“For all of us to be successful in this industry, we need to figure out what customer behaviors are and where they’re going,” said Reggie Griffin, keynote speaker and past corporate vice president for Kroger’s produce and floral merchandising.

Griffin, who now works for his own marketing firm, Reggie Griffin Strategies, said understanding customer behavior is critical to a successful food business.

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