Today, U.S. Sen. Sherrod Brown (D-OH) and 10 of his Congressional colleagues released a report that shows a dramatic increase in the marketing of electronic cigarettes – or e-cigarettes – to youth through candy and fruit flavored products, social media, and sponsorship of youth-oriented events.
The report, “Gateway to Addiction? A Survey of Popular Electronic Cigarette Manufacturers and Marketing to Youth,” was compiled using responses from eight e-cigarette manufacturers and the lawmakers’ investigation of the industry through publicly available information.
“Big Tobacco can create new products with a fresh new image, but its goal remains the same: to market addictive—and harmful—products to children in order to replace the 480,000 customers it loses each year to tobacco-related deaths,” Brown said. “This report is further evidence that the Administration must act quickly to regulate electronic cigarettes. E-cigs contain toxic substances, use addictive nicotine, and are being marketed to children using practices now outlawed for traditional cigarettes.”
To read the full article, please click the source link below:Report: E-cigarette campaigns target children, teens »